As the demand for ready-to-cook meal boxes grows, the ‘Irresistible Europe, Countless Combinations’ campaign is enhancing its collaboration with retail channels to offer meal boxes containing recipes that highlight the exceptional quality of EU food and beverage products.
In cooperation with the online platform Epermarket and Xia Chu Fang the meal boxes will feature specifically elaborated recipes with carefully curated EU ingredients.
- agricultural policy | agricultural product
- Thursday 17 October 2024, 09:55 - Tuesday 31 December 2024, 09:55 (CET)
Practical information
- When
- Thursday 17 October 2024, 09:55 - Tuesday 31 December 2024, 09:55 (CET)
- Languages
- English, Chinese
Description
A total of 20,000 meal boxes will be released, highlighting a mix of recipes with delicious and authentic European dishes. Each meal box will include at least 8 carefully curated menus, which have been elaborated in cooperation with the online grocery platform Epermarket to contain a balanced mix of recipes with EU ingredients from the different EU Member States. A themed promotion page will also be made available on the Epermarket website to showcase the meal boxes and the available EU food and beverage products. Consumers can visit the website and purchase the meal boxes and the European food and beverage products available on the platform.
While the meal box promotion will be held on site at retailers’ stores, China’s leading recipe platform Xia Chu Fang (下厨房) will share easy-to-prepare recipes using EU ingredients online, herewith fostering an interactive community of EU agri-food lovers.
A media tasting section and other onsite events will be held in Shanghai, including in Epermarket’s offline stores, pop-up booths and at the Brasserie restaurant.
