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Colours by Europe - China
EU products and quality labels
Quality made in the EU

This EU campaign aims to promote the high standards and great variety of EU agricultural produce in China.

Food and beverages coming from the EU are ideal to mix and match. The rich diversity makes countless combinations possible. But even more than that, European food is known for its high standards. Discover more about what makes EU products so unique.

EU food standards

EU quality labels

EU products

European food and beverage with geographical indications products

The authenticity of European food and beverage products springs from centuries of food and beverage traditions. From Champagne to Parmigiano Reggiano, the EU has 96 registered GIs which are available in the Chinese market. Watch the video to discover some of them (video in Chinese).

Discover events with EU products