We are excited to announce the 2025 ‘Irresistible Europe, Countless Combinations’ hotel promotion. This year’s edition builds upon previous successful events held in Shanghai and Beijing.
The launch event will take place on 13 June in the Pearl Ballroom of the Guangzhou Four Seasons Hotel. Representatives of EU delegations to China and prominent members from media and the food and beverage industry will be present in tasting the tailor-made EU promotion menu.
- food industry
- Saturday 14 June 2025, 09:00 - Sunday 6 July 2025, 19:00 (CST)
- China
Practical information
- When
- Saturday 14 June 2025, 09:00 - Sunday 6 July 2025, 19:00 (CST)
- Where
- GuangzhouChina
- Languages
- Chinese
Description
Our aim with this promotion is to raise interest in the diverse and high-quality EU agri-food and beverage products. In this year’s promotion, we look forward to engaging particularly the business community from the southern part of China.
Through this hotel activity, we wish to create the ideal setting for guests to sample a curated menu consisting of around EU food and beverage products, with a special emphasis on Geographical Indication (GI) products.
During the kick-off event on 13 June at the hotel’s restaurant, participants will have the opportunity to connect and engage with one another. EU representatives will highlight the key merits of EU food and its quality schemes, as well as the opportunities they offer. Guests will also enjoy a tasting of dishes from the special promotion menu.
Following the launch, the promotional menu will be available online from 14 June to 6 July, offering to 20 participants the chance to win a curated selection of EU products.