Food and beverage products are an essential part of our European heritage. They are the fruit of care and experience, connected to authenticity, safety, sustainability and quality.
Tradition by excellence
Centuries of tradition and know-how give European products their distinctive flavour. Their origin and link to specific regions are protected by quality labels.
‘Irresistible Europe, countless combinations’ represents the huge variety, quality, and range of different flavours which are associated with European food and drinks. We invite people to explore, discover, and share the rich multitude of products made in the EU.
About the campaign
The ‘Irresistible Europe Countless Combinations’ campaign looks back on several years of successful EU promotion on the Chinese market. Our partners on the ground are main Horeca industry representatives, including top-notch chefs, sommeliers, and retail chains.
From trade seminar to tasting events
With activities starting in 2019, this campaign has won over time important prizes. Discover our Horeca promotion, trade seminars and other events to taste genuine EU food and beverages.
Latest news
The European Union (EU) Pavilion stole the spotlight at the Anuga Select China 2024 exhibition, held at the Shenzhen Convention & Exhibition Centre from 24 to 26 April 2024.
The EU pays strong attention to the safety, quality, authenticity, and sustainability of EU products to deliver the best to consumers and food businesses in China.
The European Union collaborates with leading retailer, new retail brand Freshippo, and China’s leading recipe sharing APP, Xia Chu Fang, to usher its first Meal-Box Retail Activation in China.