'Irresistible Europe, Countless Combinations' Hotel Promotion 2024

Kerry Hotel, BEIJING, China

Irresistible Europe, Countless combinations continued its successful cooperation with hotel partners with a tailor-made promotion menu showcasing EU products in China on June 6, 2024.  

During this one-month hotel promotion period, food enthusiasts could embark on a gastronomic journey to Europe with seven specially curated courses. These courses paired EU food with exquisite selections of authentic EU beverages. 

Building on the success of the previous editions, this year’s ‘Irresistible Europe, Countless Combinations’ hotel promotion included two weeks of highlighting selected EU Geographical Indication products, which were presented as part of a carefully curated menu. 

Food lovers were taken on an irresistible palatable journey to discover delicate and tender beef from Ireland and France, smoky Iberico ham and chorizo from Spain, pear from Belgium, and exquisite dairy products, beers, condiment, processed cereals, confectioneries and chocolate from Ireland, Germany, Poland, Greece, France, Italy, and Austria. 

Lucky draws were organised on WeChat and Xiaohongshu, giving participants the opportunity to win an invitation for this exclusive tasting menu.  

The event inspired, engaged and encouraged participants to experience and promote the countless possibilities of EU food and beverages in China.  

Discover more about the event