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Colours by Europe - China

'Irresistible Europe, Countless Combinations' Hotel Promotion 2024

Irresistible Europe, Countless combinations continue its successful cooperation with HoReCa partners with a tailor-made EU promotion menu showcasing EU-agri food products in China.  

Building on the success of the previous editions, we have the honour to invite the Food & Beverage community to be part of the 'Irresistible Europe, Countless Combinations' hotel promotion 2024 in Beijing.  

This year’s hotel promotion includes two weeks EU food and drink pairing menu promotion   which will showcase EU agri-food and beverage products including Geographical Indication (GI) products.   

A variety of food pairings and combinations of EU products will be part of a carefully curated menu. 

The launch event will be held at the Kerry hotel restaurant/bar in Beijing on 6 June, with an estimated 80 guests, including representatives from trade, media and KOLs, as well as EU Member States and the EU Delegation to China.  

  • agricultural policy
  • Friday 14 June 2024, 10:00 - Sunday 14 July 2024, 17:00 (CEST)

Practical information

Friday 14 June 2024, 10:00 - Sunday 14 July 2024, 17:00 (CEST)
English, Chinese


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