Building on the success of the previous editions, we have the honour to invite the Food & Beverage community to be part of the 'Irresistible Europe, Countless Combinations' hotel promotion 2024 in Beijing.
This year’s hotel promotion includes two weeks EU food and drink pairing menu promotion which will showcase EU agri-food and beverage products including Geographical Indication (GI) products.
A variety of food pairings and combinations of EU products will be part of a carefully curated menu.
The launch event will be held at the Kerry hotel restaurant/bar in Beijing on 6 June, with an estimated 80 guests, including representatives from trade, media and KOLs, as well as EU Member States and the EU Delegation to China.
- agricultural policy
- Friday 14 June 2024, 10:00 - Sunday 14 July 2024, 17:00 (CEST)
Practical information
- When
- Friday 14 June 2024, 10:00 - Sunday 14 July 2024, 17:00 (CEST)
- Languages
- English, Chinese
Description
The event aims to inspire, engage and encourage participants to experience and promote the countless possibilities of EU food and beverages in China.
Set in a casual networking session with cocktail tables, guests attending the kick-off event will be the first to experience the promotion, which will continue with a two-weeks menu promotion starting as of 14 June at our partner hotel.
Next to the launch event and the menu promotion happening at the hotel’s restaurant, the promotion activities will also run online from 6 June, including a lucky draw including a lucky draw which will give 20 participants the chance to be selected for one of the EU menu promotions onsite.