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Colours by Europe - China
Irresistible Europe, countless combinations
News and events

Read our press releases, discover the atmosphere of our past events and explore upcoming ones.

‘Iresistible Europe, Countless Combinations’ Meet and Taste Trade Seminar
News

Discover latest news and press releases linked to our campaign.

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EU Delegation and EU MS representatives at the event.
Events

Revisit our past events virtually and save the date for upcoming ones. 

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Media Gallery

Dive into our media gallery to discover pictures from our different events.

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Latest news

Upcoming events

Knowledge Questions & Answers Game

Knowledge Questions & Answers Game

As part of the “Irresistible Europe, countless combinations” campaign, this educational game was launched on 1 September 2023, on the WeChat mini platform. Through their WeChat profiles, users in China have the opportunity to play the game and increase their knowledge of Geographical Indications (GI) labels and EU ingredients. 

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Where to follow us

Our events also involve influencers and online activities on Chinese social networks.  

Here’s what influencers say after attending our events:

“This tasting event deepened my understanding of European ingredients’ safety, quality, authenticity, and this region’s rich and diverse culture.”

 

“It is an honour to participate in the ‘enjoy Europe’ tasting session with my friends. tasted delicious cheese on the spot that day, wine and a steak. I want to share these delicious foods with more people.”

Social Media channels

WeChat

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WeChat Channel (Video)

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Weibo

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Bilibili

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RED

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