Skip to main content
European Union flag
EnglishEnglish
Colours by Europe - China
Training and workshops

'Irresistible Europe, Countless Combinations’ e-commerce promotion

'Irresistible Europe, Countless Combinations’ continues partnership with China’s recipe-sharing platform XCF to share inspirational menus using EU products.  

  • agricultural policy
  • Monday 15 April 2024, 09:00 - Sunday 5 May 2024, 16:00 (CEST)

Practical information

When
Monday 15 April 2024, 09:00 - Sunday 5 May 2024, 16:00 (CEST)
Languages
English, Chinese

Description

'Irresistible Europe, Countless Combinations’ e-commerce promotion

Building on the success of our past eCommerce activities in 2023, we are happy to continue our collaboration with 下厨房 Xia Chu Fang (XCF). 

XCF is China’s leading recipe sharing platform, and partner up with Tmall, one of the largest online eCommerce retail marketplaces in China. 

During the second half of April, influencers will create 4 menus with EU ingredients to inspire users on social media with quick-and-easy recipes. 

The EU ingredients used by the influencers will also be available for purchase on the Tmall platform. 

Following this inspiration, users are invited to reshare posts of how they prepare these dishes or how they prepare other dishes featuring EU food ingredients and stand a chance to win prizes of EU food and beverages.