NewsDiscover latest news and press releases linked to our campaign.
EventsRevisit our past events virtually and save the date for upcoming ones.
Media GalleryDive into our media gallery to discover pictures from our different events.
Upcoming events
Latest news
“Irresistible Europe, Countless combinations” concluded successfully its one-month hotel promotion, from June 14 to July 14, 2024.
The European Union (EU) Pavilion stole the spotlight at the Anuga Select China 2024 exhibition, held at the Shenzhen Convention & Exhibition Centre from 24 to 26 April 2024.
The EU pays strong attention to the safety, quality, authenticity, and sustainability of EU products to deliver the best to consumers and food businesses in China.
The European Union collaborates with leading retailer, new retail brand Freshippo, and China’s leading recipe sharing APP, Xia Chu Fang, to usher its first Meal-Box Retail Activation in China.
Knowledge Questions & Answers Game
As part of the “Irresistible Europe, countless combinations” campaign, this educational game was launched on 1 September 2023, on the WeChat mini platform. Through their WeChat profiles, users in China have the opportunity to play the game and increase their knowledge of Geographical Indications (GI) labels and EU ingredients.
Where to follow us
Our events also involve influencers and online activities on Chinese social networks.
Here’s what influencers say after attending our events:
“This tasting event deepened my understanding of European ingredients’ safety, quality, authenticity, and this region’s rich and diverse culture.”
“It is an honour to participate in the ‘enjoy Europe’ tasting session with my friends. tasted delicious cheese on the spot that day, wine and a steak. I want to share these delicious foods with more people.”
