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Colours by Europe - China

EU launched first ‘Irresistible Europe, Countless Combinations’ meal box retail promotion in China

The EU’s meal box promotion was activated in 9 Freshippo stores in Beijing. There were 4 different meal boxes to choose from, each composed of specially curated menus with EU products. A total of 20 000 meal boxes were distributed. 

In total, more than 500 EU products were featured during this meal-box retail promotion at retailers’ stores, including EU Geographical Indication (GI) and organic EU food and beverages. At the same time, leading recipe platform Xia Chu Fang (下厨房) inspired consumers with a series of easy-to-prepare recipes using EU ingredients. Shoppers were able to redeem one of the four specially curated meal boxes featuring EU products if they purchased a minimum of 108RMB during the promotion period across the participating stores. In addition, online XCF fans, through their platform, were given the chance to receive meal boxes if they shared their EU food pairing suggestions on their feed. Those with the most compelling content were awarded an EU food hamper prize, and their submissions were featured on the campaign's Xia Chu Fang page. 

  • food industry
  • Monday 13 November 2023, 00:09 - Thursday 30 November 2023, 00:12 (CET)

Practical information

Monday 13 November 2023, 00:09 - Thursday 30 November 2023, 00:12 (CET)
English, Chinese