A moderated panel discussion with two experts:
Chef Zhang specializes in Western cuisine; he is an experienced cooking consultant, chef and technical director of many local restaurants and F&B companies, as well as international five-star hotels, including French Hotel Imperial Place Annecy.
Henry Wu is a skilled sommelier who has more than 10 years of experience in the wine industry. He has participated in many events and wine competitions across China. He speaks fluent Chinese and English and is very comfortable speaking in front of a large audience.
After a brief introduction to GIs in Europe, EU products in the target categories were explained in detail to attending professionals, with a focus on characteristics of the place of origin/production process, organoleptic characteristics of each product tasted, and the best food/drink pairing options.
- food industry
- Tuesday 19 January 2021, 16:00 - 17:30 (CET)
Practical information
- When
- Tuesday 19 January 2021, 16:00 - 17:30 (CET)
- Languages
- Chinese, English
Description
15.30 – 16.00
Registration and welcome cocktail
16.00 – 16.30
Introduction to the campaign, the speakers, agenda and brief overview of the EU F&B, with special emphasis on the target categories (import data and key merits) and geographical indications.
16.30 – 17.00
Moderated panel discussion with two experts. The objective of the session was to provide the experts’ point of view about how EU F&B represent a business opportunity for different players in the supply chain in China.
17.00 – 17.30
Q&A session with the audience. Gift bags containing EU F&B products were distributed to attendees who interacted with the experts.
17.30 – onwards
to conclude the event there was a selection of food and drinks from the EU for everyone to enjoy in an adjacent area.